Critical Issues in IMC

Web metrics assignment

Here's the last assignment we're doing for Venus Design this semester.

Download Web metrics assignment

Final Reflection paper assignment

Here's the final paper all students are required to write for this course. Please note this is an individual assignment.

Download Final Reflection Paper_Critical Issues

Businesses tap new markets with social media

Good article here on how businesses have started to use social media such as Twitter.

reportonbusiness.com: Businesses tap new markets with social media.

Braided Trim & Grosgrain Ribbon in Country Living Magazine « M&J Blog

Here's the MJ Trim blog.

Braided Trim & Grosgrain Ribbon in Country Living Magazine « M&J Blog.

NYC shopping destinations for textiles and trim - The Switchboards Forum

Here's a site that talks about trim suppliers in NYC - lots of positive positive about MJ. You might also find some other competitors to explore. Didn't se anything on Venus or Jay Co.

NYC shopping destinations for textiles and trim - The Switchboards Forum.

Case #3 - Social Media

Here is our third and final case of the semester. This is due on Friday, April 3. You are welcome to complete this case in teams of up to three people.

Download Case #3 Social Media 

Remaining client project assignments

Here's a copy of the remaining client projects and due dates which I handed out in class last week.

Download Client project assignment 

Venus Design logo file

Here is a jpeg file of the new Venus Design logo. You can use this in future client projects.

View this photo 

Presentation - Using IMC to build brands

Here's the presentation material we reviewed in class today. We will be applying this when we develop an IMC plan for Jenna.

Download IMC Brand Building_S09 

Case #2 - Ted Airlines

Here's our next case which focuses on using IMC to build brands. This is due on Friday, March 20.

Download Case #2 - Ted Airlines